lords of p-town

branding for a new radio station.
Branding with sound first before any print support application is developed.


coming soon: a radio station featuring the best of local bands of plymouth with a DIY ethos.


initial research.
branding research.
local research.
podcast research.
business plan.
statement of intent.
conclusion (so far...)


1: Confidently identify and define a body of work that explores concepts, values and appropriate media.

2: Organise & develop the practical knowledge and skills required to progress.

3: Evaluate and situate their own work within a professional context, identifying relevant audiences and markets.

learning outcome one.
learning outcome two.
learning outcome three.

Local Independent Company Logos

Image One: The Strange New Times is a zine that features all around the UK, with it’s humble beginnings in Plymouth. It caters to people interested in music, graffiti, BMX’ing, independent publishing and artists. I’ve decided to feature this logo as research and inspiration due to it’s lofi nature, and the way in which that gives you an idea of the kind of zine to be expected. All black and white is a theme throughout the zine, as well as in the logo and it’s ‘stencil’ effect gives you an insight into the graffiti element of the zine too. Not my personal cup of tea, but definitely a logo that suits its purpose.

Image Two: Nom De Strip is a Plymouth based art and culture publication created by Pamela Peter-Agbia and Will Hibberd. The publication features many local artists, communities and businesses that promotes the cultural growth of the city. This logo is very different to the one before, with a very different message. This logo is very clean cut and professional, insinuiating the quality of the paper itself. The graphical device of the ribbon is one that works well in a lot of graphic design pieces, however I feel that it’s a little bit overdone nowadays, which is a shame since that wasn’t the case when it was designed. I want to avoid anything too graphically strong since I want to focus on the lo-fi elements of my project as inspiration.

Image Three: The All Seeing Eye is another local zine, created by Dave Kendall, and it focuses on the local music scene in Plymouth. The zine is very lo-fi and limited to a run of one thousand. Dave doesn’t have any experience with graphic design, so you can see that his logo is simple text and a graphic of an eye and a triangle. This type of simple design, without a lot of technical thought is something I can avoid, however, the principle of its simplicity and ignorance to design is something that quite works in its favour of DIY and low fidelity. However, I don’t wish to use bad design in my project to create the illusion of DIY and underground ideas, but a strong piece, lo-fi and inspired by punk/DIY with the influence of proper graphic design elements.

Image Four: I Hate It Records is a local label set up by two friends of mine, Daniel Hamlyn and Jake Dalton. The label is mainly using cassettes and the two guys want to have fun with the company, so have created a simple logo, with a popular culture twist by using an image from Canadian sitcom Trailer Park Boys. They’ve used a graphical device of a cross to house their text design of the acronym behind their name. This is one of my favourite designs, because it’s light hearted but looks clean cut and fairly well done. However, I want to avoid using any graphical devices that are on trend due to wanting to explore more into DIY and lo fi methods that would convey my message of Lords of P-town more accurately.

Image Five: Shared Past Apparel is an independent local clothing company, with roots in alternative music and culture. Their twist on the traditional Tudor Rose design works well to convey a certain element of patriotism, but also hinting towards the alternative aspect of their company with the monochrome colours and tripping black effect on the bottom of the rose. Without the name of the company attached to the rose, you wouldn’t know what this logo was representing, so I do think that it’s a little weak in comparison to some of the others I’ve explored. However, I like the simplicity and think that it would work really well applied to other types of media, such as t-shirts, posters and zines

Image Six: Opus Dei was a local independent clothing company owned by Tom Carter. It unfortunately had to shut down fairly soon after opening due to a religious body forcing copyright laws onto the company. However, I wanted to feature the logo anyway as an example of local punk companies and their designs. This logo has great elements of lo-fi design, with the rough cross and the simple text, using a serif typeface. This has inspired me to not instantly look over serif fonts, but to experiment with them and see how they could be applied to my own designs.

Image Seven: Hopeless Apparel is another local clothing company, set up by local tattoo artist Viola Lion and Mark Grabban. The company haven’t yet began distributing clothing, however there are plans later this year. This type of logo design is one that has design elements to it that I’ve been seeing around quite a lot lately. However, I do like the baseball design element to it and think it works well as a clean and simple logo for the company. However, it’s not lo-fi or DIY enough to be inspiring for my project, and even though it would be a great type of logo to have, I just think it wouldn’t suit Lords of P-town as much as something more DIY.

Image Eight: OUF is a local club night, organized by members of the punk community, Tom Richardson and Patrick James Pearson (both of who’s music will be featured in the podcast!). This is by far my favourite logo, although the fists element of it isn’t used that often in reproduction, with posters for example. The low fidelity aspect of it works really well and has inspired me to think about my first year, when I did a project based around the use of the photocopier. Using lo-fi or handwritten text, I plan to experiment with colours, shapes, shades and other items with a photocopier for use within my logo design.

Image Nine: Imperfect Cinema is a Plymouth based film arts group, who hold regularly showings of their members’ work in and around Plymouth pubs. This is one of many different intepretations of the logo created for the posters, and as you can see it’s fairly DIY looking. Throughout their poster series (found here) there are many different lo-fi ways they’ve created the text for the logo and is something that I plan to experiment with myself. These types of interpretations work well with not only the concept of Imperfect Cinema but very simply, the name. Imperfect is something encouraged not only in the film submissions, but in the nature of the event itself.

By looking through all these different logos, it’s a nice array of different interpretations based on independent local ventures. This has definitely helped me think of some ideas and experiments I can begin to do myself for the process of designing the logo for Lords of P-town.